These were the famous last words of Oscar Wilde. With the average person seeing 3,000 brand images a day I’m not surprised that so much advertising in the world is beginning to look like wallpaper. This is never more so than on the Internet where people now decry how brands are turning their favourite sites the colour of corporate brands. Don’t get me wrong the right ads to the right people at the right time are fine and they do work, it’s the wallpapering of ads that people don’t respond well to. Instead of plastering wallpaper why not put up a lovely picture, a photo or a poem that people can respond to. I would say about one in ten ads really do this. Better still have a cup of tea with someone in the room and start a conversation.