I must admit I derided the new Olympics 2012 logo along with 50,000 other people when it came out. On reflection I began to understand what “they” were trying to do, the mission being to inspire young people to get involved to create a spirit of inclusiveness. The opportunity was for “them” to include “us”. The response to the logo shows the opportunity that “we” now have to make these games amazing. I think it’s great that “they” chose not to wrap the games in the red white and blue or just put all the focus on London, so hats off to the Olympic Committee and Wolf Ollins for that. The great thing about the whole debunkle is that it’s got us fired up and we want to be part of it. So isn’t it time we turned our passion into action?