I’ve been very lucky to be involved in running a social influencer programme for O2 around the recent launch of their music phone, Cocoon. Contributions to the conversation can be found on the O2 Cocoon Blog. This is a first for the brand and recent activity has raised the issue of how companies should engage with social influencers and potentially a code of conduct for doing so. Some interesting feedback on the O2 Cocoon programme have been raised by, Neville Hobson , Phllip Young and Laurence Borel .
More to follow